Project Overview
A comprehensive social media campaign developed for a lifestyle brand looking to expand their audience reach and enhance brand awareness. The campaign involved creating engaging visual content, strategic planning, and platform-specific optimization.
The strategy focused on authentic storytelling and community engagement, resulting in significant growth in followers, engagement rates, and website referral traffic.
Challenge
The client had established a strong product line but struggled to gain traction on social media platforms. Their content lacked cohesion, engagement was minimal, and they weren't effectively leveraging platform-specific features. Despite having quality products, their social presence didn't reflect their brand values or resonate with their target audience.
Solution
I developed a multi-channel social media strategy with platform-specific content approaches:
- Created a consistent visual identity with a distinctive color palette and photography style
- Developed a content calendar with strategic themes that aligned with product launches and seasonal trends
- Produced high-quality photography and video content optimized for each platform
- Implemented community engagement tactics including user-generated content campaigns
- Designed interactive Instagram Stories and Reels to boost engagement
- Established influencer partnerships with micro-influencers in the lifestyle niche
Results
The campaign delivered exceptional results across all platforms:
- 137% increase in Instagram followers over 4 months
- 243% improvement in engagement rate
- 86% growth in website traffic from social media sources
- 72% increase in product discovery via social platforms
- Successful user-generated content campaign with over 2,500 submissions