Project Overview
A complete website redesign for an established online fashion retailer. The client sought to modernize their digital presence while improving SEO performance and creating a more intuitive shopping experience for customers.
The redesign focused on mobile responsiveness, improved navigation structures, and optimization for search engines, resulting in a 45% increase in organic traffic and significantly improved user engagement metrics.
Challenge
The client's previous website was outdated, with a cluttered interface and poor mobile experience. Page load times were slow, and the site structure was not optimized for search engines. Customer feedback indicated frustration with the checkout process, and analytics showed high bounce rates on product pages.
Solution
I conducted thorough user research to understand pain points and developed a comprehensive redesign strategy focused on simplicity and usability. The new design featured:
- Clean, minimalist visual approach with improved product photography
- Streamlined navigation with intuitive category organization
- Mobile-first responsive design ensuring perfect display across all devices
- Optimized page speed through code refinement and image compression
- Simplified three-step checkout process
- Comprehensive SEO implementation including schema markup and meta optimization
Results
The redesigned website launched to overwhelmingly positive feedback and significant improvements in key metrics:
- 45% increase in organic search traffic within 3 months
- 38% reduction in bounce rate
- 27% increase in average time on site
- 52% increase in mobile conversions
- 31% improvement in overall conversion rate